Stop Teaching How To Cut An Onion
A 45–60s Short where you cut an onion three different ways and prove which one actually solves the problem people care about.
Most "cut an onion" videos teach technique, but viewers are really shopping for one outcome: less mess, less tears, faster prep.
- 3 rapid demos: classic dice, radial cuts, and "no root cut" method
- Close-up of onion layers + knife path
- Stopwatch on screen
- Paper towel showing juice/tear test (or goggles as a visual gag)
- Bowl of finished dice side-by-side for size consistency
They leave with one onion-cut method to copy tonight, plus the one mistake that ruins the dice.
AUDIT
You’ve got a breakout keyword ("cut an onion") but only 1 video published in the last 2 days—meaning viewers are searching and not getting satisfied fast.
If your concept is “here’s how to cut an onion,” you’re competing with a thousand identical overhead shots.
FIX
Contrarian claim: Stop teaching onion technique first—teach the problem first.
Reason (mechanism): The keyword is functional; people click to remove friction (tears, slipping, uneven dice). When you name the friction in the first 2 seconds, they instantly self-select and stay to see the proof.
Creator Action: Film a 45–60s Short.
Hook line: "If cutting an onion makes you cry or makes a mess, do this cut instead."
Packaging note: Title: "Cut An Onion Without Tears (1 Cut That Works)". Thumbnail text: "NO TEARS" with your face + onion.
TEST
Run one A/B experiment focused on retention: post two versions with identical footage.
- Version A cold open: "Here’s how to cut an onion."
- Version B cold open: "Your onions turn to mush because you’re cutting *this* line." (point to the onion)
Compare 3-second hold and average view duration; keep the winner and remake with a different onion size.
Dry quip: Everyone wants knife skills—until their eyes start leaking.
