Brand Guidelines
These guidelines explain how affiliates, partners, press, and creators may reference Hookami publicly. If you are unsure, ask before publishing.
Brand name
Hookami
Always capitalized in body text. Use hookami.ai only as a URL.
Description
Creator intelligence platform
Use this short description when you need a neutral one-line summary.
Domain
hookami.ai
Link to the official domain unless Hookami gives you a campaign-specific URL.
Logo files
Always use official files. Do not recreate the logo from screenshots. Leave clearspace around the mark roughly equal to the height of the logomark. Minimum digital height: 24px.
Colors
Ink
#211B17
Copper
#B4612D
Warm paper
#F6F0E5
Porcelain
#FBF6EA
These are public-facing brand anchors. Maintain accessible contrast and avoid inventing alternate Hookami palettes.
Permitted uses
- Reviewing, discussing, or demonstrating Hookami in legitimate creator education content.
- Showing that you are an approved affiliate or partner, with clear disclosure.
- Using current product screenshots to show real workflows, features, and examples.
- Linking to hookami.ai or using "Powered by Hookami" in accurate contexts.
Prohibited uses
- Do not recolor, stretch, rotate, crop, animate, distort, or redesign the Hookami logo.
- Do not use the logo as your own profile picture, app icon, brand mark, or official identity.
- Do not create domains, social handles, or communities that include Hookami or imply official ownership.
- Do not imply employment, endorsement, sponsorship, or partnership unless Hookami approved it in writing.
- Do not fabricate product screens, alter metrics, or present Hookami scores as guarantees of views, virality, or revenue.
- Do not use Hookami assets in political, adult, hateful, illegal, deceptive, or competitor-misleading contexts.
Screenshots and product imagery
You may use current Hookami screenshots to demonstrate real features, tutorials, reviews, or workflow examples.
Do not edit screenshots to show features that do not exist, modify pricing or plan names, fake metrics, or present HVI, Outlier Score, audits, or predictions as guarantees.
If a screenshot contains personal data, private prompts, account information, or third-party content you do not have permission to show, you are responsible for redacting it before publishing.
Voice and messaging
Approved descriptions
- A creator intelligence platform.
- An AI workspace for serious creators and content teams.
- Tools for researching trends, testing hooks, auditing thumbnails, and studying retention before publishing.
- A platform for creator strategy, pattern discovery, and AI-assisted workflow.
Do not say
- Guaranteed virality, guaranteed growth, or guaranteed monetization.
- Just a ChatGPT wrapper.
- Free forever for everything.
- Official partner of YouTube, TikTok, Instagram, Google, ByteDance, Meta, or any third-party platform.
Special use and misuse reports
For press kits, co-branded materials, event use, printed materials, or any use not covered here, contact brand@hookami.com. We typically respond within 5 business days.
Hookami may revoke permission to use brand assets at any time for misuse. If we ask you to stop using our brand, you must remove the relevant material within a reasonable time.