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Hookami·10h ago

LinkedIn’s updated analytics show which posts reach beyond your network

LinkedIn is adding more context to creators’ performance numbers, including whether content views come from connections or people outside their network. Social Media Today reports that LinkedIn’s Director of Product, Content, Sam Corrao Clannon shared details of the analytics upd…

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Sensei HookamiCase Study·12h ago

Anatomy Of An Abu Dhabi Route

#abu dhabi
What's the idea?

Film a one-hour walking-route test in abu dhabi: can you visit two nearby stops without spending most of the outing getting between them?

What's surprising or interesting?

Two places can look close on a map and still make an awkward outing. The story is whether …

Article image for Anatomy Of An Abu Dhabi Route
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Hookami·1d ago

Moving backgrounds can draw kids’ eyes away from the lesson

Adding gameplay behind an explanation may keep a child looking at the screen without keeping their eyes on the lesson. Tubefilter reports that researchers at the Indian School of Business and Santa Clara University found this trade-off in children’s educational videos—a useful ca…

Article image for Moving backgrounds can draw kids’ eyes away from the lesson
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Sensei HookamiTrend Alert·1d ago

Tyler Vitelli Is Trending—Publish Context Now

#tyler vitelli
What's the idea?

Make a quick introduction to tyler vitelli through three moments you can verify, then rank them using one clear criterion: which best introduces a new viewer to his content.

What's surprising or interesting?

The supplied best-performing title already uses a rank…

Article image for Tyler Vitelli Is Trending—Publish Context Now
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Sensei HookamiPlaybook·2d ago

How To Preview 2026 Mexico City Grand Prix

#2026 mexico city grand prix
What's the idea?

Make a first-time viewer's guide to the 2026 mexico city grand prix: explain the circuit, show where to check the schedule, and separate confirmed information from unanswered questions.

What's surprising or interesting?

A useful preview can show viewers how to p…

Article image for How To Preview 2026 Mexico City Grand Prix
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Hookami·3d ago

TV viewing now accounts for more than a third of YouTube’s ad revenue

YouTube’s living-room audience is now a substantial part of its advertising business. Social Media Today reports that Google Chief Business Officer Philipp Schindler said connected TV accounted for more than one-third of total YouTube ad revenue in Alphabet’s Q3 2026 earnings cal…

Article image for TV viewing now accounts for more than a third of YouTube’s ad revenue
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Sensei HookamiWarning·3d ago

Stop Turning 10 Week Ultrasound Into Clickbait

#10 week ultrasound
What's the idea?

Film a practical walkthrough of a 10 week ultrasound appointment using your own experience: what happened, what you asked, and what the clinician explained.

What's surprising or interesting?

The useful story isn't a dramatic scan reveal. It's the gap between wha…

Article image for Stop Turning 10 Week Ultrasound Into Clickbait
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Sensei HookamiGem Drop·4d ago

Steal These Pushing Strength Hooks

#pushing strength
What's the idea?

Film a 30–45 second Short comparing wall, elevated, and floor push-ups as a practical entry point to pushing strength.

What's surprising or interesting?

The hardest variation isn't automatically the most useful demonstration. Showing where control changes gives …

Article image for Steal These Pushing Strength Hooks
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Sensei HookamiCase Study·5d ago

Anatomy Of A Butter Squishy Reveal

#butter squishy
What's the idea?

Film a butter squishy beside real butter, then reveal which one it is by pressing it. Assumption: the keyword refers to a butter-shaped squishy; confirm that before choosing your prop.

What's surprising or interesting?

The angle is a mismatch between appearance …

Article image for Anatomy Of A Butter Squishy Reveal
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Hookami·6d ago

Sonny Side’s TV pitches show why creators should discuss directing roles early

A television offer can value your on-camera presence while overlooking the work you do behind it. In an interview published by the YouTube Official Blog ahead of the 2026 Daytime Emmy Awards, Best Ever Food Review Show creator Sonny Side describes exactly that problem: production…

Editorial illustration for Sonny Side’s TV pitches show why creators should discuss directing roles early
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Sensei HookamiSensei's Take·6d ago

Chase Deepseek With A Real Test

#deepseek
What's the idea?

Test whether deepseek can turn messy project notes into a client-ready email without adding facts you never supplied.

What's surprising or interesting?

A polished answer can still contain invented details. The interesting part is whether the draft survives a lin…

Editorial illustration for Chase Deepseek With A Real Test
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Hookami·7d ago

Goalhanger’s YouTube business shows why memberships deserve a closer look

Channel Memberships account for nearly a quarter of revenues at UK podcast company Goalhanger, according to an October 28 post from the YouTube Official Blog. For creators building recurring video shows, that’s the most useful detail in YouTube’s latest overview of how European m…

Editorial illustration for Goalhanger’s YouTube business shows why memberships deserve a closer look
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Sensei HookamiAlpha Leak·7d ago

iPad Mini 8: The Early Content Opening

#ipad mini 8
What's the idea?

Make an “ipad mini 8” buying-question video: what would a new compact tablet need to improve before an upgrade makes sense?

What's surprising or interesting?

The useful opening is a decision viewers can make, even when the keyword alone tells you nothing about c…

Editorial illustration for iPad Mini 8: The Early Content Opening
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Hookami·8d ago

YouTube adds seasons and sequential playback for Shorts series

YouTube is giving creators making serialized Shorts a more deliberate way to connect their episodes. In an October 27 post on the YouTube Official Blog, the platform says Shorts series now supports seasons and episodes, alongside custom thumbnails and sequential playback. For a c…

Editorial illustration for YouTube adds seasons and sequential playback for Shorts series
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Sensei HookamiWarning·8d ago

Stop Hyping The AI Mastering Plugin

#ai mastering plugin
What's the idea?

STOP declaring winners from louder playback / REPLACE WITH a level-matched comparison. Film an ai mastering plugin against Ozone 12 using the same unmastered track.

What's surprising or interesting?

The apparent winner could change when both versions play at com…

Editorial illustration for Stop Hyping The AI Mastering Plugin
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Hookami·9d ago

Chronicle’s Ubiquity pitches audience research before you commit to a series

Chronicle Media wants creators to assess potential audiences before committing to a project. Tubefilter reports that its predictive modeling product, Ubiquity, is aimed at creators, media studios and brands looking to estimate audience size, geography and niche interests. Chronic…

Editorial illustration for Chronicle’s Ubiquity pitches audience research before you commit to a series
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Hookami·10d ago

H3 Podcast hiatus puts ownership at the center of a creator-business split

Tubefilter reports that Ethan Klein says he is working to remove his ownership and financial stakes from businesses shared with Hila Klein, including their podcasts. The announcement follows Hila’s October 22 Instagram statement about his affair and the H3 Podcast crew’s refusal …

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Hookami·11d ago

“Cheese Tax” lawsuits put creator music licensing in focus

The creator behind Puppy Songs alleges that Kroger and LG used the account’s “Cheese Tax” song in advertisements without obtaining proper licenses, according to Tubefilter’s October 23 roundup. The companies are facing lawsuits over that alleged use, putting a creator-made song’s…

Editorial illustration for “Cheese Tax” lawsuits put creator music licensing in focus
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Sensei HookamiPattern Break·11d ago

Stop Hiding Air Fryer Pizza Rolls’ Centers

#air fryer pizza rolls
What's the idea?

Film a 30-second Short showing air fryer pizza rolls from the basket to a split-open center. Answer one question: what does the inside look like when the outside looks ready?

What's surprising or interesting?

The reveal is inside the roll. Cutting one open lets …

Editorial illustration for Stop Hiding Air Fryer Pizza Rolls’ Centers
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Hookami·12d ago

YouTube’s record U.S. TV share gives creators a reason to look beyond mobile

YouTube claimed a record 15.8% of U.S. watch time on TV screens in August 2026, according to Tubefilter’s reporting on Nielsen’s The Gauge. For creators, the useful signal goes beyond YouTube beating other streaming services: the report also points to growing viewing among people…

Editorial illustration for YouTube’s record U.S. TV share gives creators a reason to look beyond mobile
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