# Hookami

> Hookami reads what's rising on YouTube right now and tells creators what's worth filming — before they waste a week on the wrong video. It tracks what top creators are publishing in near real time, decodes why specific videos win, and helps creators research trends, deconstruct viral content, build scripts, and audit videos before publishing — across YouTube, TikTok, Instagram, and X. Live signals, real sources, the creator's decision.

Hookami's seven modules cover the full creator workflow: Trend Vision (live keyword radar), Outlier (videos outperforming their channel baseline), Blueprint (frame-by-frame analysis of why a video went viral), Forge (idea-to-script content creation), Frame Studio (thumbnail analysis, comparison, and creation), Pre-Publish (pre-release video audit), and Sensei (the AI strategist chat that connects them all).

## Product

- [Trend Vision](https://hookami.ai/features/trend-vision): Live keyword radar for creators. Tracks keyword volume, velocity, and the Hookami Viral Index (HVI), surfaces the dominant narrative angles behind each trend, the specific high-velocity videos driving the spike, and how much mainstream news coverage exists — so creators catch trends before they become search trends.
- [Outlier](https://hookami.ai/features/outlier): Breakout-detection engine. Scores every video against its own channel's rolling median across three signals — views, like rate, and comment rate — so creators study what truly broke its channel's pattern instead of what is merely big. Eight strategic presets, search across more than 4.8 million videos.
- [Blueprint](https://hookami.ai/features/blueprint): Frame-by-frame deconstruction of any public YouTube, TikTok, or Instagram video — hook, story arc, key events, emotional beats, retention architecture, share triggers — ending in a scorecard with reasons attached. Patterns can be saved as structural DNA and sent to Forge to build an original script. Educational analysis: inspiration, not imitation.
- [Forge](https://hookami.ai/features/forge): Script builder that turns a core promise and raw notes into a shootable beat sheet — title directions, thumbnail angles, timestamps, camera direction, spoken lines, attention reset cues, and private production notes. Creators shape the story with Manual Engines (proof-first, curiosity gap, before/after and more) or ready-made Format Presets, and pick a Scripting Style — The Alchemist for warmer, experience-first writing or The Architect for cleaner, structured writing. Strong outputs are saved to a private Arsenal for reuse. A plan to film, not an essay to rewrite.
- [Frame Studio](https://hookami.ai/features/frame-studio): The thumbnail room. Analyze one frame for a Frame Score, a verdict, a trait-by-trait diagnosis (hook clarity, emotion, contrast, composition, color story, mobile and text readability), ranked fixes, and a title rewrite. Compare 2–4 thumbnails in a faceoff for a trait-by-trait verdict on which one wins. Create new thumbnail directions from rights-confirmed references. A shrink preview shows what survives at mobile, sidebar, and full feed sizes. Directional read, not a guarantee of performance.
- [Pre-Publish](https://hookami.ai/features/pre-publish): Private pre-flight video review. Reviews a draft frame by frame before publishing — platform-aware for YouTube, Shorts, TikTok, and Reels — returning a score, an honest ready-or-not verdict, and a prioritized fix list with timestamps. Creators re-upload improved cuts as new versions and watch the score climb. Drafts stay private and are deleted after analysis.
- [Sensei](https://hookami.ai/features/sensei): The strategist chat at the centre of Hookami — the advisor every other tool connects back to. Reads live signal (what is trending now, which videos are breaking out, whether a keyword is early, rising, peaking, or cooling), names the real problem behind a vague question before giving one clear move, and builds hooks, angles, and full scripts grounded in videos already winning on the topic. Explains how attention works in plain creator language, stays on content strategy, and answers in the user's language. It won't write for you — it helps you decide.
- [How It Works](https://hookami.ai/how-it-works): Overview of the Hookami workspace and how the modules connect, from research to publication.
- [Pricing](https://hookami.ai/pricing): Plans and what each tier includes.

## Connect from AI apps (MCP)

- [Hookami Anywhere](https://hookami.ai/anywhere): Hookami's remote MCP (Model Context Protocol) server — use Sensei's live YouTube intelligence directly inside ChatGPT, Claude, Claude Code, or any MCP-compatible client. Server URL: `https://mcp.hookami.com/mcp` (Streamable HTTP, OAuth sign-in, read-only). Works with any active Hookami account: free accounts get the always-open radar (trending, keyword stats, fresh news) plus 3 Deep Dives per 30-day window; paid plans are unlimited.
- [MCP connect guide on GitHub](https://github.com/mariustoicescu/hookami-mcp): Setup steps for ChatGPT (Developer mode), Claude custom connectors, and Claude Code, plus the plugin icon.

## Live & Editorial

- [Signal](https://hookami.ai/signal): Live newsroom feed of what is moving across the creator economy right now.
- [Intelligence](https://hookami.ai/intelligence): Hookami's editorial hub — analysis and insight articles on trends, formats, and creator strategy.
- [The Creator Book](https://hookami.ai/the-creator-book): "The Algorithm Is a Mirror" — the book behind Hookami's philosophy on creators and algorithms.

## Company

- [About](https://hookami.ai/about): Who builds Hookami and why.
- [Sign up](https://hookami.ai/signup): Create a free Hookami account.